Westfalia Werkzeugcompany
Strong collaboration for over 20 years
At the outset of our working relationship with Westfalia in 2002, we were entrusted with transferring Westfalia's existing, complex, analogue processes into a digital format and, at the same time, familiarising the company's regular offline customers with the online shop. The layout as well as the general look and feel of the Westfalia online shop were therefore largely based on the company's well-known catalogue design in order to create a seamless transition between its offline and online presence.
Westfalia and Marketing Factory can now look back on a number of successful sub-projects over the 20 or more years of their collaboration: since the initial digitalisation of its processes, the online shop has been continuously evolving and adapting to new requirements in the digital world. Since then, the online shop has undergone a series of (soft) relaunches, been optimised for mobile devices and linked to a PIM system.
| Name | Westfalia Werkzeugcompany GmbH & Co. KG |
|---|---|
| Location | Hagen |
| Employees | ~ 700 |
| Client from | 2002–2023 |
Projects
Relaunch based on Shopware 6
The increasing digitization and strong growth in the online business of the Westfalia Group are bringing the functions and processes of the online store more and more to the fore. As the previous online store was only controlled from the merchandise management system as a further order channel in addition to the catalog, this was to be replaced by a flexible, central solution.
PIM Integration
As a long-standing partner, in 2017 we assisted Westfalia in selecting a suitable PIM service provider and then linked the apollon OMN to its shop.
Operation and further development of the Westfalia online shop
Marketing Factory brought Westfalia online in 2002 - since then, the online store has been constantly developed to persist in the digital world.