KALDEWEI and Marketing Factory – award-winning partners
Founded in 1918, today KALDEWEI is the European market leader and one of the leading international manufacturers of high-end, enamelled bathtubs, shower surfaces and washbasins. The company operates globally in over 70 countries, including 12 subsidiary companies in China, the UK, France, Italy, Austria, Poland, Russia, Switzerland, Spain, South-east Asia, the Czech Republic and the USA.
Marketing Factory has been working for and with KALDEWEI since 2014. During this time, we have achieved key milestones together, including various trade fair presences and microsites, and an award-winning relaunch.
| Name | Franz KALDEWEI GmbH & Co. KG |
|---|---|
| Location | Ahlen |
| Client from | 2014–2023 |
Projects
Website Facelift
In 2020, KALDEWEI's brand communication underwent a few changes, which naturally also had an impact on the corporate website that we have been maintaining and developing since 2014. The aim was to adapt the website to the updated corporate design. At the same time, the navigation system was to be made more intuitive and information was to be made available more quickly in the appropriate context.
Linking Hybris PIM to TYPO3 CMS
We were commissioned to link the TYPO3 CMS to a Hybris PIM, which has informational control over the worldwide product range as a single source of truth (SSOT), in order to make editorial work more efficient. The objective was to achieve standardised product data across all channels, a reduced maintenance workload with low error rates in the CMS, fast updates in all languages, and a consistent presentation of the product range.
Website relaunch
In 2016, Marketing Factory was commissioned to relaunch the international corporate website of KALDEWEI. Firstly, the aim was to ensure that the application was based on a modern technical foundation so it can evolve in a future-proof and secure manner. Secondly, the user guidance was to be optimised and a new brand design implemented. New content features were also developed to offer customers additional consulting services online.