More traffic and good usability
The City-Post magazine publisher has been publishing magazines for the private building owner and moderniser target group for over 40 years. The titles include the German magazines "Das Einfamilienhaus", "Umbauen + Modernisieren" and "Unser Haus". Since 2000, building owners' information has also been made available online on the content portal bau-welt.de. The online information presence was extended in 2015 by another platform with the highly illustrated visual magazine blog livvi.de.
As advertising-financed services, the two content portals depend on qualified traffic from their target group.
Our objectives are:
- User-friendliness for content managers in terms of content maintenance
- Editorial SEO workshops and tools
- Performance optimisation (speed, Google Core Web Vitals)
- Technical SEO
- Traffic-heavy service: The server has to cope with unexpected spikes on particularly successful articles and promotional pages
| Name | CPZ (City-Post magazine publisher) |
|---|---|
| Location | Munich |
| Client since | 2008 |
Projects
Integration of additional websites into the existing TYPO3 installation
Integration of the previously separate publishing website and the home portal livvi.de into the main website.
To that end, missing features were added and page redirects were established.
Revision of the sweepstake participant data management
Revised participant data management for the very popular sweepstake forms with data security and data protection in mind. Data export of competition participants and scheduled deletion of data records.
bau-welt.de
The content portal of the magazine publisher City-Post (CPZ) has always been based on TYPO3, but the content and layout needed to be revised. Marketing Factory fully rebuilt the portal on the basis of TYPO3 version 10 LTS.
livvi.de
livvi.de is a young service and deals with similar subjects to bau-welt, but from an "inspiration" aspect. It therefore needed a simple CMS with modern templates, which is why Marketing Factory installed the Wordpress site in 2019.