ARAL AG
Germany's number 1 gas station
With around 2,400 stations, Aral has the largest national service station network - making it number 1 in the German service station market. Business customers in the car dealership and workshop business, vehicle fleets, freight forwarders and transport companies also rely on Aral's products and services.
Between 2012 and 2017, Marketing Factory designed and developed the ARAL POS Advisor, which supported end customers at service stations in selecting the appropriate product for their particular use case.
| Name | Aral AG |
|---|---|
| Location | Bochum |
| Employees | ~ 6000 |
| Client from | 2012–2017 |
Projects
Interactive POS Advisor
Marketing Factory was commissioned by ARAL for the concept, implementation, support and ongoing development of a TYPO3-based consulting terminal for use in Aral service stations throughout Germany.