Analytics
From Google Web Core Vitals to Matomo, we take a close look at relevant web analytics topics.
Posts of the category "Analytics"
Extension UTM parameters in Shopware Store
Our extension to use the UTM parameters as tracking data is now available in the Shopware Store
Google Universal Analytics is being discontinued - what now?
Google Universal Analytics data will no longer be available from summer 2023 • What users should do now • Presentation of possible alternatives
Google Core Web Vitals: Impact of unusual traffic peaks
Impact of traffic peaks on Google Core Web Vitals of a complete website: Poor values are inherited by similar pages.
Moving Google Analytics properties is easy, right ?!
Moving Google Analytics properties is easy. That's what I thought at first. But as we all know, the devil is in the details.
Google Search Console for editors: SEO tips for editors
The revised performance report ("Performance") of the new Google Search Console ("GSC") offers editors new possibilities. The best content SEO tips.
Google Analytics Opt-Out using the Google Tag Manager (GDPR compliant)
How to implement Google Analytics opt-out links in a GDPR-compliant way using Google Tag Manager (GTM). Get started with our step-by-step guide.