Blog - Marketing Factory Digital GmbH

We have been implementing digital solutions for our clients for over 25 years. In the Marketing Factory blog, you can find out what motivates us and what we keep ourselves busy with. We provide insights into our daily agency life, share our knowledge and experience, and speak out on controversial topics.

The image shows a view through a weathered window frame into an abandoned room. The peeling blue walls contrast with vibrant graffiti on the opposite wall, depicting abstract shapes and text. A second doorway is visible, leading deeper into the space.

What is the right alt text for which images?

Here we show you which alt text is suitable for different image types to make websites more accessible.

Efficient review environments: Why we replaced Kubernetes with Virtual Machines

Englisch: Efficient development environments: Why we replaced Kubernetes with virtual machines. This article outlines the challenges we faced with Kubernetes in our testing environment and how switching to virtual machines improved stability, performance, and developer experience – while also reducing costs by 65%.

Screenshot of the TYPO3 backend: optimized preview of a slider content element

User-friendly customization of the TYPO3 backend

There are many opportunities to improve TYPO3 for editors. We present the most important options and give you food for thought.

Recap: TYPO3 Developer Days 2024

TYPO3 Developer Days 2024 in Karlsruhe: 4 days of networking, workshops, and lectures for developers, integrators, and enthusiasts from around the world.

Recap: Shopware Community Day 2024

This year, the Shopware Community Day (SCD) took place once again in the impressive Gebläsehallenkomplex in the...

Typewriter containing a sheet of paper with the heading "Job application"

Case Study: Successful recruiting with Umantis and TYPO3

More and more processes in our daily lives are going digital, including the job search. Our client pfm medical gmbh has therefore been using digital solutions to manage job advertisements and application processes for several years now. But what is actually behind this and what role do we play in it? In today's blog post, we describe how a typical interface project works for us and ultimately leads to a sustainable solution.

Visiting a client at embedded world in Nuremberg

It is important for us to know our customers and their market and target groups well. We took the chance and visited SEGGER on the embedded world.

The main thing is to eat well

At our first team event in 2024 we cooked and ate together. According to the motto “No hard work, no food” we snipped and sizzled. Thanks to a great team under expert guidance, the result was more than edible.

20 years of MFC website on TYPO3

This year we are celebrating a significant milestone that not only marks our journey, but also underlines our trust in TYPO3 - the content management system that has been the backbone of our company for two decades digital success is.

Technical and visual relaunch for Westfalia with Shopware 6

The first two online stores from Westfalia shine in the new Shopware gloss: westfalia-versand.at and westfalia.eu make customer dreams come true.